News

Managing Director, David Kent to conduct executive workshops in Malaysia on Internal Branding for Talent Retention

8th September 2006

Successful brands understand the importance of standing out in a cluttered marketplace. Rather than relying purely on cleverly crafted advertising messages, ‘living and breathing’ brand is equally important. Most organisations still continue to fall into the trap of promoting the brand long before they are capable on delivering on key promises. The challenge facing organisations today is to align their business activities, including internal culture with customer promises.

The executive workshops will be delivered in Kuala Lumpur at the end of November 2006 and will discuss the importance, benefits and framework required to truly ‘operationalise’ brand. And how brand can be used as an organisational driver to attract and retain the best talent.

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