The Right Group appointed by Blackwoods to Review their Brand Strategy
15th November 2006
Australia’s leading industrial and safety products supplier, Blackwoods has appointed The Right Group to review their brand strategy. The project involves undertaking an external brand audit involving market research and working with Blackwoods to develop a brand blue print and supporting implementation plan. The Right Group’s strategic branding services are based on the principles of leveraging brand as a source of sustainable competitive advantage and ensuring brand is internally aligned with operating activities, including culture.
“The Right Group has assisted in other areas of our business but it was their pragmatic and thorough approach combined with their experience in brand strategy development, which were very important considerations in our selection”. Graeme Downing, General Manager Sales & Marketing, Blackwoods
www.blackwoods.com.au- 2 Nov 07
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