Market Research

View Market Research PDF.

Our market research services include:

Quantitative research

• On-line surveys
• Telephone surveys
• Self-completion mail surveys
• Intercept surveys
• Mystery shopping

Qualitative research

• In-depth interviews
• Focus groups
• Opinion leader discussions

Specifically these services include.

Brand positioning studies

• Determine your current brand position and understand the influencers for strengthening your brand.

Brand health tracking studies

• Monitor and manage your brand based on market perceptions and competitor strength.

Customer satisfaction measurement

• Determine customer satisfaction levels and how to manage and build customer relationships.

Competitor price surveillance

• Monitor pricing of your competitors.

Consumer behaviour and needs analysis

• Understand the decision making process and needs of your customers.

Strategic market segmentation

• Identify potential and profitable segments within the market. 

New product development

• Formulate products that meet the needs of the market and substantially increase adoption and success.

Customer loyalty

• Determine and deliver on the influencers of building a solid loyal customer base for improved bottom line performance.

Stakeholder perceptions and attitudinal surveys

• Understand the perceptions and attitudes of your stakeholders, whether they be shareholders, the community or specific interest groups

Competitor analysis

• Business intelligence for understanding and monitoring your position within a competitive landscape.

Market forecasting and modelling

• Determine demand and pricing of your products and the impact changes have on the market.